The Challenge
A new customer, specialising in chilli infused food products, approached us to develop a premium Easter gift pack that combined their artisan chilli chocolate with a stuffed toy. The challenge was to create a single cohesive pack that showcased both items clearly, maintained strong shelf presence, and delivered a high-quality printed finish that aligned with their bold, vibrant brand identity.
Our Solution
The final packaging solution was a bespoke digitally printed die-cut wrap, engineered to display both products clearly while keeping them securely in place. The design incorporated a front facing window to showcase the chocolate bar and at the same time, the holding the toy firmly in place while allowing it to remain visible.
This dual visibility challenge was achieved by wrapping the fitting around and over the toy and using integrated locking tabs to assemble the pack, locking both items securely into position without the need for tape or glue. This not only improved assembly efficiency but also maintained a clean, premium appearance.
The pack was digitally printed with a bespoke, fun, and colourful design onto a high-quality coated E-flute material, delivering excellent print quality and high-end finish that aligned perfectly with the customer’s brand and expectations.
The Results
The customer was delighted with the proposed packaging solution and confidently proceeded with an order for 1,000 units.
Upon delivery, they shared photos of the finished pack across their social media channels. This early engagement helped build anticipation ahead of the product’s official Easter launch, giving the customer valuable promotional momentum for their seasonal range.


Key Facts
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