Branded packaging and why your business needs it

Branded packaging can have a huge impact on businesses.

Our Head of Sales, Keith Barclay, explores how businesses can benefit from the impact and how Team Boxshop helps businesses achieve their branded packaging goals.

What do we mean when we say branded packaging?

Branded packaging refers to the use of custom packaging materials that are designed with a company’s branding elements, such as logos, colours, and unique design features.
This type of packaging transforms the simple act of opening a product into an experience that reinforces brand identity and enhances customer perception.

It’s not just about a high-quality unboxing experience though; it can be as simple as making sure outer transit cases are representative of the brand, ensuring product arrives in tact and with appropriate information on the outer side.

How can a business benefit from branded packaging?

Branded packaging offers numerous benefits for businesses but two of the most important are:

First impressions – First impressions are important and can make the product appear more appealing and professional. This can lead to increased customer satisfaction and loyalty. It can also be a highly effective marketing tool, helping to promote the brand and its values each time a customer interacts with the packaging.

Enhanced value – When delivered by packaging professionals with expertise in corrugated, branded packaging can enhance the perceived value of the product, justifying a higher price point and potentially increasing profitability. It can also provide a competitive edge in a crowded market, differentiating the product from those of competitors. When it is well designed to customer briefs it can vastly improve product protection and functionality.

Helping customers achieve branded packaging goals

At Team Boxshop, we understand the critical role that packaging plays in achieving business success. Our approach is comprehensive and customer-centric, and our sales and design teams work closely, combining their areas of expertise to achieve success for our customers.

Detailed conversations with our customers allow us to understand the specific requirements and objectives of each business. This allows us to tailor our solutions to align perfectly with their brand identity, business objectives and any marketing strategy influence.

Our designers consult with our customers and develop designs that meet all the objectives from a constructional perspective but also incorporate eye-catching and brand colours, logos and information to develop branded packaging which is visually appealing.
Choosing the correct materials for both durability and printing capabilities is part of the process and our extensive knowledge and experience in both ensures a successful outcome each and every time.

And, of course, the beauty of corrugated is its sustainability helping our customers not only achieve their branded packaging goals but also meet their own ESG objectives. Additionally, by choosing corrugated packaging end users and consumers appreciate the brands commitment to sustainability and will increase appeal to environmentally conscious customers.

Agile and flexible

Perhaps the beauty of corrugated branded packaging is its ability to be agile and flexible helping businesses to meet their changing business objectives.

Our production facilities enable us to produce packaging from small runs for a niche product to large volume cases or packaging solutions.

Ongoing support and flexibility means we can adapt to your changing market demands and business needs. Our team remains engaged with clients to make continuous improvements and innovations, ensuring that their packaging remains relevant and effective in a dynamic market environment.

Through these comprehensive services, Team Boxshop helps businesses achieve their branded packaging goals, driving growth, and forging lasting customer relationships.