How point-of-sale packaging elevates brand awareness

Corrugated point of sale (POS) packaging remains a vital asset in the modern retail landscape not just as a product protection method but also as a dynamic marketing tool.

For businesses that invest in well designed POS corrugated packaging huge successes can be achieved for retailers and end user customers alike.

Brand visibility is enhanced; retail operations can be streamlined and made more efficient and memorable in-store experienced can be enjoyed.

Let’s look at why it’s so important to retail based businesses, how customers can get their POS packaging to work best and how we can take you from concept to completion.

What’s the point of POS packaging?

Point of sale (POS) corrugated packaging refers to display-ready packaging made from corrugated cardboard, specifically designed to showcase products directly at the retail sales location.

Unlike traditional transit packaging POS corrugated packaging serves both a protective and promotional function—ensuring products arrive safely but also presenting them attractively to customers at the point of sale, such as on shelves, counters, or in aisle displays.

They are designed to give strength, versatility and visual impact and can be seen in many design styles, shapes and sizes offering a practical solution and promoting and protecting brands.

With several types of POS packaging available such as floor standing display units, counter displays, dump bins, pallet displays, and custom structures tailored to specific products or store layouts, the flexibility of corrugated board allows packaging professionals to support customers with creative and functional packaging options that serve both logistical and marketing purposes.

Getting POS packaging to work

To enjoy true POS packaging success customers, need to know which products are being sold, what their aim is and how the packaging fits into the wider sales and marketing campaign and strategy.

Knowing this will help deliver an accurate brief to packaging designers so they can create packaging that will:

• Increase brand visibility in prominent positions in retail environments
• Drive impulse purchases through strategically placed displays
• Give strong, resilient packaging which protect product as well as creating an eye-catching retail solution
• Assist with the logistical element ensuring packs are easy to ship, assemble, open, pack and set up as required
• Achieve sustainability targets of the brand by delivering a fully recyclable solution
• Allow eye-catching print, artwork and brand logos to stand out delivering a strong visual impact

All these considerations, when translated into reality by a team of knowledgeable packaging designers and professionals means solutions that truly work can be achieved.
But how do customers get from concept to completion?

Helping customers to achieve POS success

Professional packaging teams, such as our team at Boxshop, apply their expert knowledge to each and every customers brief and visions to turn an idea into reality.

A detailed consultation process ensures all elements of the brief are accurately translated and a range of inspirational ideas presented to customers.

Widely used across many industries, from food and beverages to cosmetics, electronics, and seasonal goods it is a fantastic tool for sales and marketing teams to have to support seasonal campaigns, one off ideas or simply serve as a reminder of the brand and/or product in a crowded consumer market.

By merging practical protection with creative presentation, this type of packaging not only safeguards products but also actively enhances brand awareness and drives sales at the crucial moment when buying decisions are made.

And, because it is made from recycled materials and is 100% recyclable sustainability goals of businesses are also met, in addition to bottom line sales targets.

. In a highly competitive marketplace, the right POS packaging can be the difference between blending in and commanding attention—ensuring that both businesses and their customers achieve shared success at the point of sale.