Customer artwork rebrands for spare part boxes

The customer provides compressed air solutions for a variety of applications, including spare parts for routine maintenance and repairs, with Boxshop providing boxes for spare parts in a variety of styles and sizes with simplistic print. The customer had recently changed their logo and wanted to redesign their packaging to look both impactful on shelf, while also being consistent across their different pack sizes.

The rebrand initially began as a brainstorm workshop, with the customer spending some one-on-one time with a member of the design team, where different reference images were presented exploring what the customer did and didn’t like. Once a flavour of what the customer was looking for had been established, the design team focused on one pack size and presented several concept ideas based around that pack. Once the customer had picked their favourite concept, the new design was applied to all pack variants.

The pack achieves the objective by presenting a new brand redesign which modernises the customers current offering by providing a bright and consistent brand identity across multiple product sizes that creates a greater impact on shelf vs other suppliers.